Evaluation Question 3

3. What have you learned from your audience feedback?

We posted an online survey for people to fill in after watching our video, and got a good range of answers from teenagers aged between 14-20 and both males and females.

As well as our group post collating the results, I went through some of our Surveymonkey online questionnaire responses and made a video discussing the feedback:



It was also reassuring to learn that 91% of people surveyed could imagine our video on a real music video, which meant that it must look quite professional.

83% of people said that if The XYZs were a real band, they would probably like them, based on our video. This means that our video markets the band well and is appealing to a mainstream teenage audience.

We also got some feedback from fellow A2 media students, as not only were they teenagers and therefore in our target market (though there was only one girl, so the boys were all in our secondary market) but they would be able to give slightly more technical criticisms.



Overall the main more negative comments were based on the storyline; many people felt it was either hard to follow or a little weak. However, in the discussion many agreed that it doesn't matter too much, as it is a music video rather than a film or television narrative, and therefore it is more about the whole package, but if we were to make this video again I think all three of us would make sure that our storyline was more solid and clear to the viewer. The discussion group also mentioned that perhaps Josh was miscast in the role as it might have made more sense if the builder was an older, podgy, slimy-looking guy, as then it would seem more creepy and he would be more unlikeable to the viewer, putting them further on the girls' side.


I was especially pleased by this comment on our YouTube video:

I was pleased to learn that our edgy editing and colour grading made our video more 'dymanic' rather than 'degrading' it, and that ours is one to aspire to for 'quality and authenticity to a genre'. This signifies that our video does look like a real artist's video, and that it fits the genre, which is reassuring to hear.