Target Audience

By viewing the YouTube statistics for our song 'Stripper' on YouTube, I found that teenage girls were the most frequent viewers of this video. 

Because the song was used on Gossip Girl, this further proves this fact as the show's viewers are primarily teenage girls and young women.

Here is an average target audience member:

She is 17 years old and loves going to concerts and parties.
She listens to a mixture of pop and rock music, and listens to different radio stations depending on her mood, but mostly Radio 1.
She also loves fashion, and reading music and fashion magazines before ripping out pages and putting them on her walls to make collages; she is creative and easily inspired by music artists and fashion icons.
She is looking for a positive female role model in some of the music she listens to, but not necessarily someone as clean-cut as Taylor Swift, which is why she loves The XYZz- they are edgy but also relatable to girls her age, as she wishes she were in a band like they are.